Earned Media & Healthcare Communications

Selected Work
& Case Studies

Katie Ullman

Healthcare Communications · Media Relations · Strategic Storytelling

Katie Ullman — Selected Work02 / 06

Case study 01 · Pediatric transplant storytelling

Three families, three national stories.

Hassenfeld Children's Hospital opened in 2017 as New York's newest children's hospital. These recent stories built awareness of its growing reputation and programs, with an emphasis on transplantation.

2.7M

GMA potential audience reach

+71%

April placements YoY during Donate Life Month

CBS Evening News

Wyatt goes home after 351 days

A toddler born with a rare heart defect gets a lifesaving transplant — timed ahead of Donate Life Month.

CBS News ↗News 12 ↗NYU Langone ↗

Good Morning America

A stranger watching the news gives a kidney

GMA exclusive, extended across ABC network, CBS News, WABC-TV and People.

GMA ↗People ↗CBS News ↗NYU Langone ↗

People · News 12

A dad's liver saves his baby son

A Father's Day story placed nationally and locally, then extended across Newshub and social.

People ↗News 12 LI ↗NYU Langone ↗

Katie Ullman — Selected Work03 / 06

Case study 02 · Nontraditional media

Meeting audiences where they actually listen.

Beyond broadcast and print: positioning NYU Langone experts with podcasts, YouTube creators, newsletters and community platforms that reach audiences traditional media misses.

Podcast · Ologies

Thyroidology with Alie Ward

NYU Langone thyroid surgeon Dr. Kepal Patel on Alie Ward's science podcast.

Watch / listen ↗

YouTube · Doctor Mike

Why Jesse Eisenberg donated his kidney

NYU Langone transplant surgeon Dr. Robert Montgomery interviewed on living donation.

Watch / listen ↗

Newsletter · Katie Couric Media

What to know about the new GLP-1 pills

NYU Langone obesity medicine specialist Dr. Melanie Jay explains the new GLP-1 pills.

Read ↗

YouTube · WIRED

Cardiologist answers heart questions

NYU Langone interventional cardiologist Dr. Sunil Rao answers the internet's heart questions on WIRED's Tech Support.

Watch / listen ↗

Katie Ullman — Selected Work04 / 06

Case study 03 · Media roundtables / Thought Leadership

From roundtable to repeat coverage.

Over the past year, each intimate roundtable introduced reporters to NYU Langone experts, who then became go-to sources across broadcast and print.

reporters across 5 roundtables

experts positioned

FOX 5 Good Day NY · CBS News

Longevity roundtable

Dr. Rachel Pessah-Pollack, endocrinology

GLP-1 vision-loss warning ↗GLP-1s in pregnancy ↗Supplement stacking ↗FDA peptides review (article) ↗GLP-1s in kids ↗

The Wall Street Journal.

Health & Wellness

Blood Tests Can Now Detect Alzheimer's. Should You Get One?

The FDA-cleared tests aren't designed for healthy, symptom-free people, but many people want this information anyway.

By Alex Janin · June 15, 2026

The Wall Street Journal

Brain health roundtable

Dr. Arjun Masurkar, cognitive neurology

Blood tests can now detect Alzheimer's (article) ↗

NBC News Daily · ABC · TODAY

Women's heart health roundtable

Dr. Harmony Reynolds, cardiology

Heart disease: top threat to women ↗Heart health mistakes (Health.com, article) ↗New cholesterol guidelines (article) ↗How to perform CPR on a woman ↗

ABC News

Early-onset cancer roundtable

Dr. Elizabeth Comen, breast oncology

Male breast cancer: what to know ↗

Katie Ullman — Selected Work05 / 06

Case study 04 · Medical breakthroughs & patient storytelling

When medicine makes history, the story travels.

Promoting world-first breakthroughs and medical mysteries through the patients who make them human — from announcement to years-later follow-up.

NBC New York · CNN

World's smallest pacemaker saves a Long Island newborn

A first-of-its-kind procedure at Hassenfeld Children's Hospital, told through one family's story and carried from local news to CNN's podcast audience.

NYU Langone ↗NBC New York ↗CNN 10 (podcast) ↗

CNN · BBC · The Guardian

World's first whole-eye & partial face transplant

A global press conference announcement drove international coverage at scale — a few examples below — then the one-year JAMA follow-up kept the patient, and the science, in the news.

NYU Langone announcement ↗CNN ↗BBC ↗The Guardian ↗NPR ↗Smithsonian ↗People — Aaron's story ↗People — the surgeon ↗One-year JAMA follow-up ↗BBC — one year later ↗Scientific American ↗

The Washington Post · Medical Mysteries

A medical mystery, revisited a decade later

Patient Janet Mercel’s years of unexplained fainting, told alongside cardiologist Dr. Larry Chinitz — a ten-year-later perspective on treatment and life after a clinical trial.

Medical Mysteries — the patient’s story ↗Dr. Chinitz — arrhythmia research ↗

Katie Ullman — Selected Work06 / 06

Case study 05 · NYU Langone Heart